Tracey Hosking van Eck
My Story
Lola Liquorice began as a small hopeful idea over five years ago. At the time, starting something from scratch felt overwhelming, so i put it aside and explored other directions. Clothing, gym wear. I tried different concepts, but none of them felt right.
Five years later, While on holiday with my boys, we spoke about being brave enough to step outside what feels familiar. That conversation shifted something for me. It felt like the right moment to begin. After years in the corporate world, I was ready to create something of my own.
The idea of Lola Liquorice never truly disappeared. A friend encouraged me to speak with her husband, a talented graphic designer, and together we shaped the first pieces of the brand. Through him I met an exceptional leather craftsman, and suddenly the path forward was clear.
From that collaboration the Jean Maxi Tote our first design, created with intention and care. It's names after my grandmother Jean Simpson. A simple, quiet tribute to someone important in my life, and the beginning of a dream I finally chose to pursue.
Our Mission
Founder Statement
Lola Liquorice is more than a label; it’s a lifestyle brand born from passion and persistence. We are dedicated to creating timeless, handcrafted pieces that celebrate individuality, craftsmanship, and the beauty of thoughtful design.
Each product tells a story and is named in honour of someone special who shaped the journey. Starting with the exclusive release
of the Jean Maxi Tote in a range of colourways, this marks only the beginning of something truly special.
Lola Liquorice may be small for now, but it will grow into a carefully curated collection of beautiful things to wear and to cherish in your home.
Created with love, inspired by life.
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LIMITED EDITION
Keep an eye out for regular updates on limited edition and one-off bags available seasonally. For all Lola Liquorice News please join our email list bellow.
Contact us
Email: tracey@lolaliquorice.co.za
Whatsapp/Call: 082 894 1234
Customer Service Hours:
Monday To Friday 08:00 - 17:00
Sandton, Johannesburg, South Africa